Skip to main content

Kiara Advani is the new brand ambassador of Myntra 

Myntra announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments, for both men and women. She will thus play a pivotal role in connecting one of India’s leading fashion and lifestyle destinations, with millions of fashion-forward consumers. Kiara is an icon for her filmography and projects across OTT platforms and a well-known fashionista in B-town. Her sublime style quotient is poised to strengthen Myntra’s position as a leading destination for fashion and lifestyle among the customers.

Kiara Advani is the new brand ambassador of Myntra 

In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy, and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country's youth population, and a strong fan following will help strengthen Myntra’s vision of democratizing fashion.

Speaking about her association with Myntra, Kiara said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand. Happy Shopping!”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be cardinal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”

The influence of cine stars on fashion is ubiquitous. Those moments in life when fashion takes precedence, trendsetters such as Kiara lead the way for people and influence their fashion and lifestyle choices. Non-metro and smaller cities that are fast emerging as key markets for online fashion commerce are no different. The Bollywood diva is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.

ALSO READ: Kiara Advani to make a cameo in Masaba Gupta’s Netflix series Masaba Masaba



Labels:

Comments

Post a Comment

Popular posts from this blog

Ryan Reynolds, Samuel L. Jackson and Salma Hayek starrer The Hitman’s Wife’s Bodyguard to now release on June 16

Actors Ryan Reynolds and Samuel L. Jackson are returning in the sequel of Hitman’s Bodyguard which released in 2017. This time, Salma Hayek joins the cast. Titled The Hitman's Wife's Bodyguard , Lionsgate and Millennium have announced that the film will now release on June 16. The announcement was made on Monday along with the title logo reveal. only in theaters june 16, 2021. #hitmanswife pic.twitter.com/rAxSbZNvPq — Lionsgate (@Lionsgate) March 29, 2021 Along with Ryan and Samuel, Salma Hayek, and Richard E. Grant will reprise their roles. The new cast includes Antonio Banderas, Morgan Freeman, and Frank Grillo. The film is directed by Patrick Hughes and the script to be penned by Tom O'Connor. ALSO READ: Cruella, Free Guy, Death On The Nile and more new release dates announced by Disney
Post a Comment
Read more

Nag Ashwin’s sci-fi thriller with Prabhas, Deepika Padukone and Amitabh Bachchan to go on floors around June-July

Telugu film director Nag Ashwin is best known for his National Award winning film Mahanati that starred Keerthy Suresh, Dulquer Salmaan, Vijay Deverakonda and Samantha Akkineni. Now, the filmmaker is getting ready for his next big pan-India project which will star Prabhas, Amitabh Bachchan and Deepika Padukone. The film was announced last year and currently Nag is working on the pre-production of the film. The project, like many others, got delayed due to the pandemic. However, talking to a tabloid, Nag Ashwin said that he has been fine tuning the script and logistics. He also had his round of meetings with all three leads separately. He said that pre-production has been going on for a long time and that they will take the film on floors in June-July. Ashwin will once again be collaborating with Spanish cinematographer Dani Sanchez-Lopez and composer Mickey J Meyer after Mahanati for the upcoming film. Veteran filmmaker Singeetam Srinivasa Rao has been brought on board as a mentor...
Post a Comment
Read more

Sunny Leone opens up about the #MeToo movement; says more people speaking up creates awareness

The #MeToo wave which started in the West, took over India in 2018. Several women took to social media to reveal about people who harassed them in the past. The movement also brought into light the names of several Bollywood celebrities. The movement started with Bollywood actress Tanushree Dutta accusing Nana Patekar of sexual misconduct on the sets of the 2008 film Horn Ok Pleassss. Gradually, several other women started naming the likes of Vikas Bahl, Sajid Khan, Rajat Kapoor, Alok Nath, and Anu Malik for using their position to exploit women. Recently, in an interview Sunny Leone was asked about the change that came with the #MeToo movement. She said that she does not work in an office and lives in a bubble but does believe that more women talk about these issues of sexual harassment or (instances of people) making them feel uncomfortable at work, whether it is women or men. She said that even men are harassed and that it is not recognized because people think it is not a big de...
Post a Comment
Read more