Skip to main content

Ranveer Singh roped in as the NBA Brand Ambassador for India

Bollywood superstar Ranveer Singh has been named the NBA Brand Ambassador for India. He will engage with NBA Fans in India throughout the League’s 75th Anniversary Season in 2021-22. Interestingly, while Ranveer is associated with promoting basketball in India, it is being reported that Barack Obama is backing NBA Africa! Looks like the league is pulling in global heavyweights for their campaigns!

Ranveer Singh roped in as the NBA Brand Ambassador for India

Over the course of the season, Ranveer will participate in a number of league initiatives that will be featured on the NBA’s and his personal social media accounts. Ranveer will attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends. Ranveer previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game.

Ranveer will also be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture. ‘NBA Style’ serves as a destination for fans in India to immerse themselves in the many ways that the league and its players' influence and are influenced by music, style, art, and entertainment. The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture.

“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion, and entertainment,” said Ranveer. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”

“We are thrilled to welcome Ranveer Singh as NBA brand ambassador for India ahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”

“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”

ALSO READ: Ranveer Singh starrer 83 to clash with Allu Arjun’s Pushpa during Christmas 2021



Labels:

Comments

Post a Comment

Popular posts from this blog

NCB arrests Armaan Kohli for illegal possession of cocaine

Narcotics Control Bureau (NCB) has arrested actor Armaan Kohli for illegal possession of drugs, on August 29. On Saturday, August 28, the actor's residence was raided after which the same evening, he was taken to NCB office for questioning. According to the reports, on Saturday, a team of the anti-drugs agency had intercepted one major drug peddler, Ajay Raju Singh. He was in possession of illegal drugs. The same day, the agency launched a follow up operation after interrogation of Singh. Following his inputs, the agency headed to Armaan Kohli's house. As per reports, a small quantity of cocaine was recovered. Armaan Kohli was arrested in 2018 by the Excise department. He was caught possessing 41 bottles of scotch whiskey at his residence which was against the law. On the work front, Armaan Kohli has worked in films like Jaani Dushman and Prem Ratan Dhan Payo . Also Read:  NCB raids residence of actor Armaan Kohli in drugs case, taken in for questioning 
Post a Comment
Read more

Dwayne Johnson to reunite with Jumanji director Jake Kasdan for Christmas-themed adventure movie Red One

Filmmaker Jake Kasdan is reuniting with his Jumanji star Dwayne Johnson for Red One , the unique Christmas-themed feature project set up at Amazon. Hiram Garcia, the President of production of Johnson's Seven Bucks Productions created the original story which is now being translated into a script by Chris Morgan, who previously worked with Johnson on four Fast and Furious movies as well as the Johnson-led 2019 spinoff, Hobbs & Shaw . According to The Hollywood Reporter, Amazon picked up the project in June. The details are being kept in the sack but Red One , which is a tentative title, is described by Amazon as “a globe-trotting, four-quadrant action-adventure comedy, imagining a whole new universe to explore within the holiday genre.” Johnson is attached to star, possibly even as Santa himself, and is producing with his Seven Bucks Productions cohorts, Dany Garcia and Hiram Garcia. Kasdan will direct the feature project and also joins the ranks of its producers as well v...
Post a Comment
Read more